Google Commerce Search 3.0 rolled out with search-as-you-type technology, the enterprise-oriented implementation of Google Instant. Local product availability is also part of the mix.
29 upgraded its Google Commerce Search
service to version 3.0,
adding instant search technology and other tools to improve consumers' search
experience on retailers' Websites.
Google Commerce Search in November
2009 to let online retailers power their online stores with the search engine's
technology rather than using their own proprietary search products.
Commerce Search on its own servers in the cloud, an alternative to traditional
enterprise search providers, such as Endeca, Vivisimo, and Microsoft's Fast
unit, all of which offer software that retailers install on their own servers.
Commerce Search 2.0 in June 2010, with
auto-completion for queries to help shoppers find the products they're looking
its Google Instant predictive-search technology, Commerce Search 3.0 offers
search-as-you-type functionality to let e-commerce Websites retrieve product
results for shoppers with every keystroke from the search bar.
recommendations also help shoppers make purchase decisions by showing them what
other buyers bought. Both the instant search and recommendations should be big savers
at a time when online shoppers make frequent searches, especially during the
busy holiday season.
Search 3.0 shows shoppers when a product is also available in a store nearby,
right within the search results. This technology borrows from Google's existing
Product Search service
, which shows users whether
items they're searching for are available nearby.
Burke, vice president of international e-commerce for cosmetics supplier
she believed this tool would help connect
customers with their favorite products in one of the retailer's 170 stores in
launched the original Commerce Search, starting at $50,000 per year, but the
company offered an olive branch to businesses with smaller budgets by selling
version 2.0, starting at $25,000.
Search Version 2.0 included a full merchandising dashboard to let retail
merchants better control promotions, product-ranking rules and filtering.
3.0, Google is also now allowing retailers to create promotions that appear
next to related search queries, designate banner areas and set re-direct rules.
HealthWarehouse.com, Forever21.com and BabyAge.com, Birkenstock USA, Smart
Furniture and Chemist Direct among its Commerce Search customers.