Google+ is a hot commodity and is chomping user engagement from the likes of Facebook and Twitter, according to a Bloomberg/YouGov poll. Can it last?
Google+ is enjoying user engagement at the expense of rival
social networks Facebook and Twitter, according to YouGov, which expects
another 16 million U.S. users to join the new social network over the coming
(NASDAQ:GOOG) launched its Google+ search engine to limited field-testing June
28. The social network, which lets users add contacts manually in buckets
called Circles, acquired over 25 million users worldwide in just over a month
since its launch, comScore found
just refreshed the Google+ for iPhone application, which is popular among +
power users with those Apple smartphones.
appears to be chipping away at engagement levels on Facebook and Twitter, said Bloomberg and
. The two surveyed 1,003 online adult users in the
U.S. from July 29 to Aug. 2 and found 45 percent of Google+ users said they
read content once a day or more. That compares to 62 percent of Facebook users
that said they read Facebook content daily.
percent of Google+ users said they created content, whether it be posting
status updates or links at least once a week. That's more than the 42 percent
of Twitter users who claim they post at least once a week.
reporting 25 million accounts already and an estimated 16 million more U.S. adults
reporting that they plan to join over the coming year, Google+ can be a threat
to both Facebook and Twitter, Michael Nardis, head of YouGov investment
Nardis also said 31 percent of early Google+ joiners report having abandoned
Google+ accounts or have not yet created any content on it-a sign that that the
social network is not impervious to social-media fatigue, despite the hype.
Here are some
other figures for contemplation. YouGov and Bloomberg found that 13 percent of
adult Web users in the U.S, have signed up for a Google+ account with another 9
percent planning to sign up in the next 12 months.
Google+ users in the U.S. currently number about 7 million or 8 million, with
users in India, the U.K. and Canada leading the remaining 18 million or so
users from the rest of the world. Bloomberg and YouGov said another 16 million
U.S. users alone could be on Google+ by this time next year.
geographical demographics from comScore are true, and YouGov is correct in
claiming another 16 million U.S. users will join in 12 months, Google+ could
add 23 million or more U.S. users alone, and another 30 million or 40 million
users in the rest of the world by this time next year. That's 50 million to 60
million-plus users by August 2012.
Such a number
will hardly threaten Facebook's near 800 million worldwide user base, but
remember that Facebook took three years to hit 50 million users. Google will be
much closer to Twitter, which has accrued 200 million users. The question
remains whether Google manages to entice users to spend more time on Google+
than on Facebook or Twitter.
happen if Google builds a gaming and/or applications platform for third-party
developers many expect it to launch for Google+
. There's no reason
Google couldn't duplicate if not surpass the success Facebook has had with
Zynga and its Farmville game with this approach.
that as Google+ gains followers, it could blunt Facebook usage, as some 30
percent of Facebook users who already use Google+ claimed they planned on
cutting down time spent on Facebook this year.