Google Entering the Loan Quote Market, Claims LendingTree Lawsuit
Update: LendingTree claims in a lawsuit versus partner Mortech that search engine Google will enter the market for offering mortgage loan quotes, pitting it against LendingTree. LendingTree claims that Mortech, which provides automated lender offers for LendingTree, intends to make its pricing engine services available for use online through Google's new service. LendingTree is asking the court for a temporary restraining order and preliminary injunction enjoining Mortech from working with Google.Google will enter the market for offering mortgage loan quotes, according to a lawsuit filed by LendingTree in the District Court for the Western District of North Carolina. LendingTree filed the lawsuit August 25 versus technology partner Mortech, alleging the company violated its contract with LendingTree by partnering with Google to launch an online mortgage loan aggregator service similar to LendingTree. The competing service is expected to launch in August or September, according to a copy of the complaint obtained by eWEEK.
LendingTree claims it tried to resolve the dispute in phone calls with Mortech but took legal action when this failed. "We will vigorously protect our contractual rights, our company, our customers and our clients in this matter," said LendingTree CEO and Founder Doug Lebda in a statement. LendingTree is asking the court for a temporary restraining order and preliminary injunction enjoining Mortech from working with Google. The North Carolina court has scheduled a hearing on the matter for September 2.Update: Google told eWEEK it would not comment on the suit because it is not party to it, but added that:"We're constantly looking for new ways to help people find what they are looking for on the Internet. As part of that effort, we are currently working on a small ad unit test that will run against a limited number of mortgage-related search queries in the U.S. We have a number of experiments going on at any one time, but we don't speculate on future product development."Google has indeed been looking to broaden the ways it collects search advertising revenue. The company has been dipping its toe in a number of areas that lead consumers back to its search engine. For example, the company has created a mobile operating system, a Web browser, and is planning to offer an operating system for netbooks. These applications and platforms are free, but are designed to bring more users searching to Google.LendingTree and Mortech have cultivated a close partnership. As recently as June 23, representatives from LendingTree and Mortech met to discuss a number of ideas that LendingTree is currently developing and intends to bring to market in the future. The mortgage quote specialist claims that, by working with Google, Mortech will disclose proprietary and secret information that it has about LendingTree, including ideas for future products. "Mortech will undoubtedly use this information during the course of its relationship with Google and such disclosure will irreparably damage LendingTree's future business," according to the claim. Read more about this topic on TechMeme here.