Google Expected to Target Phone Search
Search engine giants are poised to introduce searchable voice services, industry analysts say.Whats the next big killer app from search companies? Quickly and easily searching telephone calls for a particular word or phrasein essence, to Google your callsis a likely candidate. And it isnt as far off as it might seem. In the past two years, a number of customer service calling center operators for hire, some with thousands of employees working at the phones, have invested in the technology to identify inept operators and other measures of quality control. While thats far from a mainstream scenario, these pioneering commercial applications are nonetheless an important first step toward a future in which phone calls will be among the Web pages available by visiting Google, Yahoo and other search engines.
Indeed, Ferris Research analyst Richi Jennings said, leading search engine giants like Google, Yahoo and Microsofts MSN could introduce rudimentary searchable voice services right now.