Google purchased laptop comparison engine Sparkbuy for an undisclosed sum May 23. The team will likely join Google's Product Search team.
Google (NASDAQ:GOOG) quietly purchased Sparkbuy
, a vertical search engine that specializes in helping consumers find
the right laptop.
Sparkbuy users click features that are important to them
in a new laptop, from RAM and CPU benchmarks to weight and price.
looks at whether the computer will play well with Photoshop and other
technologies. The engine then spits back results and shuttles users off to
Amazon.com and other retailers selling the machines.
"We do search way, way better than the big guys (for
the tiny little space that we inhabit)," Sparkbuy said in its FAQ.
"Search for 'fast cheap laptop' on Google or Bing and you're going to
where the marketing guy wrote that in the ad copy. Try it with us, and
get the best real-time tradeoff between speed and price across the
Google isn't arguing with this bold claim. A company spokesperson
"We're thrilled that Sparkbuy will be joining
Google. They have built an impressive comparison shopping site that is simple
in design yet powerful for consumers, and we think their expertise, vision and
energy will be a great addition to our Kirkland office."
Sparkbuy CEO Dan Shapiro confirmed the buy on the
company's Website, noting that Sparkbuy would be shuttered. He added:
"There are so many 'crazy hard' search
problems out there, we know it could take ages for us to deliver what our
customers are asking for. So when Google showed up and suggested we could work
together to turbocharge our efforts, we just couldn't pass it up."
Google will likely help the Sparkbuy team, which is
closing its current Website, expand to include smartphones, tablets, TVs and
other consumer electronics devices.
Search Engine Land, which
the buy news May 23, suggested Sparkbuy employees will help bolster Google's
Product Search engine.
Product search is becoming increasingly important as
consumers look for more information about merchandise online. Google last week launched
its Google Advisor financial services comparison engine, months after buying
price comparison engine BeatThatQuote.com for $61 million.