Google Insights for Search Keeps Yahoo, Microsoft at Bay

 
 
By Clint Boulton  |  Posted 2008-08-06 Email Print this article Print
 
 
 
 
 
 
 

Google launches Insights for Search, a Web analytics tool designed to keep advertisers connecting with customers and enterprises online. Such tools are also what keeps Google ahead of Yahoo, Microsoft and the rest of the search advertising pack.

Google Aug. 6 released Google Insights for Search, a neat little tool that can help advertisers better engage with their audiences.

Good customer engagement will keep advertisers from taking their online ad campaigns to Yahoo and Microsoft. Google's search analytics tools fuel advertisers' campaigns and their clients' enterprises, a sign that the Internet is a major hot spot for business.

A more granular extension of the popular Google Trends, Insights for Search allows users to bucket data by timeline, regions and categories. I've been using it for an hour and so far, so good.

Google Insights for Search works like Trends, in that you type in a search term to see search volume patterns.

The software then analyzes Google Web searches to compute how many searches have been done for the terms a user has entered, relative to the total number of searches done on Google over time.

A line graph depicts searches from 2004 to the present, while a bar graph shows regional interest in terms by country and city. This is accompanied by a graphical "world heat map."

Insights also shows bar graphs of top related searches and rising searches, which are searches that have experienced significant growth in a given time period, with respect to the preceding time period.

Insights then lets you filter search results by region, time and category, such as health, travel and entertainment.

I did an Insights search on "Twitter," which has a weak overall relevancy score of 17. Of course, the company launched in July 2006, so only scored a 1 for relevancy in November 2006. Twitter, which now has 2.2 million users, scored a perfect 100 for July.



 
 
 
 
 
 
 
 
 
 
 

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