Google Insights for Search Keeps Yahoo, Microsoft at Bay (
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Google Aug. 6 released Google Insights for Search, a neat little tool that can help
advertisers better engage with their audiences.
Good customer engagement will keep advertisers from taking their online ad
campaigns to Yahoo and Microsoft. Google's search analytics tools fuel
advertisers' campaigns and their clients' enterprises, a sign that the Internet
is a major hot spot for business.
A more granular extension of the popular Google Trends, Insights
for Search allows users to bucket data by timeline, regions and categories.
I've been using it for an hour and so far, so good.
Google Insights for Search works like Trends, in that you type in a search term
to see search volume patterns.
The software then analyzes Google Web searches to compute how many searches
have been done for the terms a user has entered, relative to the total number
of searches done on Google over time.
A line graph depicts searches from 2004 to the present, while a bar graph shows
regional interest in terms by country and city. This is accompanied by a
graphical "world heat map."
Insights also shows bar graphs of top related searches and rising searches,
which are searches that have experienced significant growth in a given time
period, with respect to the preceding time period.
Insights then lets you filter search results by region, time and category, such
as health, travel and entertainment.
I did an Insights search on "Twitter," which has a weak overall
relevancy score of 17. Of course, the company launched in July 2006, so only
scored a 1 for relevancy in November 2006. Twitter, which now has 2.2 million
users, scored a perfect 100 for July.
Indexing & Search Engine News & Reviews 
