Google Instant Available in More Countries
As such, the technology is imperfect; Google Instant merely shines a spotlight on the flaws because of its nature of surfacing results for search terms on the fly. "We apply a narrow set of removal policies for pornography, violence and hate speech," Google said. "It's important to note that removing queries from autocomplete is a hard problem, and not as simple as blacklisting particular terms and phrases.Moreover, Google's algorithms look at compound queries based on those search words across all languages. For example, where there's a bad word in Russian entered in to the search box, Google may remove a compound word including the transliteration of the Russian word into English. Also, if the results for a particular query seem pornographic, Google's algorithms may remove that query from Autocomplete, even if the query itself wouldn't otherwise violate our policies. This system is neither perfect nor instantaneous, and we will continue to work to make it better." The filtering question was broached upon Google Instant's launch Sept. 8. Since the launch, millions of people have used the predictive search technology in the last three weeks, with some searchers compiling lists of terms Instant fails to render on the fly. Meanwhile, Google gave Instant Search a boost Sept. 29 by adding keyboard navigation to help users search without a mouse and making the technology within search categories such as videos, news, books, blogs, updates and discussions. Google Instant is also rolling out in the domains for 12 new countries in Austria, Belgium, Canada, the Czech Republic, Ireland, Mexico, the Netherlands, Poland, Slovakia, Slovenia, Switzerland and Ukraine.
In search, we get more than one billion searches each day. Because of this, we take an algorithmic approach to removals, and just like our search algorithms, these are imperfect. We will continue to work to improve our approach to removals in Autocomplete and are listening carefully to feedback from our users.