Google Instant Previews Primed for Power Searchers
Google Instant Previews might not see a lot of action because it's barely noticeable on results pages. But Google said Instant Previews testers were 5 percent more likely to be satisfied once they used it.Google Instant Previews, which lets users visualize results to help them decide if they want to click on them, is an interesting search technology but it might not see a lot of action because it's barely noticeable on results pages. When users type in a query using the Google Instant predictive search technology, Instant Previews provides a snapshot of a search result, highlighting the most relevant sections in less than one-tenth of a second.
Users will click once on the magnifying glass next to the title of any search result to pop out a visual overview of the page on the right. Highlights of text with relevant query keywords are highlighted in orange in the preview.
IDC Hadley Reynolds told eWEEK he wasn't sure how the size of the magnifying glass icon will impact the overall usability. "Once people know it's there (a challenge, of course), I don't think the icon size will be a "gating factor" for the quality of the experience." Reynolds also said the Instant Previews feature should help people on smartphones avoid search thrash when they are on the go. "It remains to be seen what the interface would look like on Android or other mobile OS', but the graphical nature of Preview seems made for the combination of users' low tolerance for frustration and smaller real estate," he added.