Google dipped a bit in search but still commands 65 percent of the market, but Microsoft Bing has grabbed one full percentage point since January, comScore said.
Google's U.S. search share slipped a touch in April, but
still hit the 65 percent mark as Microsoft's Bing search engine continued to
rack up share.
Search leader Google notched 65.4 percent for the month,
down from 65.7 percent through March, according to
comScore. No. 2
player Yahoo nabbed 15.9 percent, up from 15.7 percent from the prior month.
Bing meanwhile grabbed 14.1 percent, up from 13.9 percent.
None of these search market share calculations prove
terribly exciting, but Bing's rise is notable because it's paired with query
growth of 40.4 percent, over 5 times that of the overall market.
Bing's query growth was 3 times that of the market
through March, according to Jefferies & Co. analyst Youssef Squali.
For comparison, Google's queries grew 6.5 percent, a
deceleration from its 10.3 percent query growth from March, Clearly, people are at least trying out Bing, with some
clearly staying the course with the fledgling search engine.
Bing's growth has been interesting to watch in 2010 and
the beginning of 2011.
The search engine, which
partnered deeply with Facebook and has
added airfare price prediction software and
partnered with Kayak in travel search, among several other user perks, held
13.6 percent share in February 2011.
Though January, Bing posted 13.1 percent share, which
means it's corralled 1 full percentage point of share since the start of the
year.
ComScore's numbers reached subscribers the same day Google wowed the crowd at its I/O developer conference, unveiling its
Music Beta by Google service, a movie application for the Android Market as well as
Android 3.1 and its new Ice Cream Sandwich build.
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