Google Leak Reveals Personalized Pages

By Matthew Hicks  |  Posted 2005-05-19 Print this article Print

The search company appears ready to release a way for users to aggregate its services and Web content, according to accidentally posted slides.

Google is expected to announce a personalized home-page service on Thursday as part of an all-day press event at its campus in Mountain View, Calif., according to presentation slides leaked onto the Web. The service, which appears to be scheduled to be available from the Google Labs site, would allow users to create their own Web pages featuring Googles expanding set of services, such as its Gmail e-mail, news search and Google Maps driving directions. Google spokespeople declined to comment on the plans, but Webloggers who joined the press event by Webcast posted slides that had appeared momentarily online and in which the beta service is announced.
Google executives are scheduled to discuss the personalized home-page service during an afternoon presentation, according to the slides. With the move, Google would join its top competitors in offering a way for individual users to create their own view into online services. Both Yahoo Inc. and MSN offer personalized home pages and recently have expanded them to include outside sources by aggregating RSS feeds. Click here to read about MSNs push to expand RSS-based services. While details about how Google will differentiate its service from Yahoo and MSN were not available, the slides state that the service will include drop-and-drag functionality. The slides about the personalized home-page service were first posted and reported by the blog Pandemia. The Search Engine Watch blog later posted the days full deck of slides before pulling them from the site. Among the other Google services integrated into personalized home pages will be weather, stock and movie information, according to the slides. The slides also state that information from outside sources such as the New York Times, the BBC and Slashdot can be included in the service. Read details here about Googles new mobile blogging service. It was unclear whether Googles stab at home-page personalization would use emerging RSS or Atom syndication technologies for tying in content from other Web sites. Check out eWEEK.coms for the latest news, views and analysis on enterprise search technology.
Matthew Hicks As an online reporter for, Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. He joined Ziff Davis in 1999 as a staff writer for the former Strategies section of eWEEK, where he wrote in-depth features about corporate strategies for e-business and enterprise software. In 2002, he moved to the News department at the magazine as a senior writer specializing in coverage of database software and enterprise networking. Later that year Matt started a yearlong fellowship in Washington, DC, after being awarded an American Political Science Association Congressional Fellowship for Journalist. As a fellow, he spent nine months working on policy issues, including technology policy, in for a Member of the U.S. House of Representatives. He rejoined Ziff Davis in August 2003 as a reporter dedicated to online coverage for Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.

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