Google Offers hits New York and San Francisco, bringing coffee, restaurant, dog spa and cupcake deals to urbanites from those popular cities. Look for integration with Google Wallet soon.
Google July 12
said it is rolling out its Google Offers local deals beta service in New York
City and San Francisco following a successful launch in Portland.
Offers, the search engine's Groupon clone
, offers local discounts for goods
and services via e-mail alerts. The service will be paired with the Google
Wallet mobile payment service
when it launches in New York and San
Francisco this summer.
the Big Apple and Bay Area may sign up to receive email Offers in two ways: at
the Google Offers Website here or via Google's
Shopper 2.0 for Android application
. Once a user has purchased or saved an
offer, it will appear in both the Shopper application and when the user
navigates to the Google Offers Web page.
2.0 for Android
users will be able to buy, view and redeem a Google Offer
through three tabs. The Today's Offer tab-the hook into the Google Offers beta program-displays
a single offer for discounted goods or services in a user's city or county.
Offers tab surfaces offers in "Eat" and "Play" categories
nearby businesses have submitted through Google Places. Finally, My Offers is a
place where users may "store" offers for later. Eventually, My Offers
users will be able to access and redeem saved offers using Google
Shopper 2.0 is available now in the Android Market
for Android 2.1 and
higher devices in the U.S. and U.K.
York Dog Spa & Hotel, Pommes Frites, Tonnies Minis cupcakes
Wine and Chocolate Bar have offers in the Big Apple. Bob's Donut & Pastry
Shop, Le Bateau Ivre Restaurant, Yoshi's Jazz Club and Toy Boat Dessert Cafe in
the San Francisco Bay Area are kicking in deals, too.
challenging Groupon and LivingSocial in New York and San Francisco, Google said
it would take Offers to Austin, Boston, Denver, Seattle and Washington, D.C.
propulsion system for Offers should be Google Wallet, an application platform
that relies on NFC (near field communication) to let Android smartphone owners
purchase goods via their phones by tapping and paying at special checkout
Google hopes users will snag Google Offers from their phones and redeem them at
stores all over the world. Following this local and mobile business strategy,
giant just acquired Punchd
to gain access to its loyalty card technology