Google Place Search lumps together information around places when users do a search for a local restaurant, landmark or business. The service is part of Google's local search push.
Google Oct. 27 moved to boost its local search services
by launching Google Place Search, which groups information around places when
users do a search for a local restaurant, landmark or business.
The move comes as Google is
its geolocation and local search efforts under Marissa Mayer. Formerly
the company's search user experience guru, Mayer is tasked with more
closely tying Google's
search results with location.
To that end, Google Place Search results will appear when
users search for local businesses. Place Search may also be accessed through a
new Places link in the left-hand panel of the search results page.
In Google's example of a search for a barbecue restaurant
in Austin, Texas, Google Place Search surfaces new results with red pins representing restaurants.
Restaurant pictures, addresses and phone numbers are
included along with links to reviews from Yelp.com, Citysearch.com, Tripadvisor.com and
Urbanspoon.com, when available.
Previously, the same search
for barbecue restaurants
would return links about eateries in a so-called "7-Pack" of results on the results
page. Search Engine Land offers the best walk-through of the old local search and new Place Search
Results will appear that are germane to the places people
are searching for because Google is trying to "predict" when users
are surfing for local information with new "technology to better
This new software covers hundreds of millions of Websites
with more than 50 million real-world locations.
Google also boosted the number of links to 30 or 40 so
that users can find the results they need with one search instead of conducting
Google Place Search Product Manager Jackie Bavaro said
this saved people testing the new search service an average of 2 seconds per
Place Search is rolling out in more than 40 languages in
the next few days, with some results accompanied by Google Boost contextual ads
that let local businesses more easily surface their services and goods on Google.com.