Google is shuttering Boutiques.com and taking the shopping comparison Website's functionality to make Google Product Search more lively.
(NASDAQ:GOOG) is improving its Google Product Search, one of the Web services
that starred in the Senate's antitrust hearing earlier this week, by adding
features from its Boutiques.com
Google in August 2010 acquired Like.com
, a visual
search engine that helps people match clothes and other apparel online and
purchase them from retailers. The purchase signaled Google's intent to have a
bigger stake in the competitive e-commerce market.
A few months
later, Like.com co-founder Burak Gokturk and his team launched
, a comparison engine for women to browse and shop for
clothing, shoes and other apparel.
he is taking features that were popular in Boutiques.com and adding them to Google Product
, which users can see from the redesigned home page now
resembles, a flashy, colorful boutique Website.
gussied up product images and streamlined text around those pictures to
accentuate the visual cues for shoppers. Users may also enjoy being able to
browse dress collections that match the color, silhouette and genre
also added a comparison shopping feature from Boutiques.com that lets consumers
compare dozens of similar dresses by the same designer and others.
the first in a series of improvements we're making to Google Product Search
leveraging the computer vision and machine learning technology developed by the
team we affectionately call our fashion and computer nerds," Gokturk, now a member of Google's Commerce team, said in a
employing the Boutiques.com visual search tools and aesthetic, Google is
gunning to enjoy a better holiday season on Google Product Search.
Search is so closely appropriating the Boutiques.com look and feel that the
company will soon redirect shoppers from Boutiques.com to Google Product Search.
Yes, Boutiques.com will be closed for business.
Like.com team that ran Boutiques.com will join the Google Product Search team
to explore new ideas for apparel shopping.
and other Like.com Website users will receive an email with instructions for
saving their data before those Websites are transitioned Oct. 14.
Senate's antitrust hearing into Google's search business practices Sept. 21,
Senator Mike Lee (R-Utah) used Google Product Search as an example of a product
Google favors over small rivals on its Google.com search.
Google Executive Chairman Eric Schmidt denied Product Search
received special treatment