Google Related puts content relevant to Web pages you are looking at, at the bottom of some Web pages. This technology also works in the new Google Toolbar for Windows.
Google (NASDAQ:GOOG) Aug. 16 is
doubling up on an existing Google Toolbar feature that adds content
relevant to Web pages by making it an extension for its Chrome Web browser.
When Chrome users are browsing a Web
page, such as a news article, or retailer Website, the Google Related
extension may display content relevant to the context of the Web page in a bar
at the bottom the screen. Google said not all Web pages will include related
This bar remains minimized until users
hover over it. Users can click to select the results, which will then launch
into the browser window so that users needn't open new browser windows or tabs.
Moreover, users can share Web pages they like by clicking the increasingly ubiquitous
"Whether you're reading a news
article, shopping for a new pair of shoes or visiting your favorite musician's
Website, Google Related works in the background to find you the most
interesting and relevant content on the topics you're currently viewing," Google Related Product Manager Ran Ben-Yair said
"For example, if you visit a
restaurant's Website, Related can show you a map, reviews from Google Places,
mentions from across the Web and other similar eateries that you might want to
Ben-Yair warned that Related constantly
tracks the URLs and other information about the Web pages users visit to
improve its search result relevance.
Chrome users who have installed the
Chrome extension who decide they don't want to see the Related bar for results can
hide it for specific pages and sites through the browser options menu. Google
Toolbar users can disable Related through the Toolbar options menu. Search Engine Land
has the best overview of how Related works.
When Google isn't speeding up searches
with its Instant predictive search technology, it finds other ways to cram more
search results in front of users' eyes. For example, Google late last year launched Instant Previews
to show users a sneak
peek of search results they might be interested in learning more about before
they click on results.
Google also just bumped its site links number from eight sitelinks to 12
with the notion of serving more content for users. Ultimately, Google is trying
to do this to boost search result click-throughs, which leads to more ad
However, one possible consequence is that
users could begin to find themselves fatigued by the additional content and
pop-up windows from hovering over results.
Google.com was forged with a Spartan
existence, but the company in the past year is finding more ways to crowd the
user experience for profit. It will be interesting to see any pushback.