Googles Global Push

By Matthew Hicks  |  Posted 2005-02-09 Print this article Print

To continue to expand worldwide, Google expects to follow the same growth track it has used in the United States. The model is one where Googles main search technology draws enough traffic to its local site and to partners that it then can support the addition of its advertising-based revenue model, said Jonathan Rosenberg, vice president of product management. Google sells ads in an auction-based model through its AdWords program. Advertisers pay based on clicks to their sponsored links. Through another program called AdSense, Google extends the ads to other search-partner and publisher sites.
Googles Web search interface is available in 104 languages, while its online interface for its AdWords ad program is available in 41 languages, Rosenberg said. Beyond a more global push, Google also wants to expand the diversity of advertisers that are using its AdWords program. While it has advertisers of various sizes and from many industries, its typical advertiser is a medium-sized company, Schmidt said. "We still do not as a company have all the products and services to serve the largest advertisers or the smallest advertisers," Schmidt said. "That is all stuff under development." Click here to read about Google opening AdWords to developers. Google is known for releasing new services as beta tests and keeping them in beta indefinitely, often for years. Such services as Google News, Froogle, Gmail and Google Local remain betas, though Google has heavily promoted them to users. Asked about Googles beta policy, cofounder Larry Page explained that Google keeps products and services in beta as long as its engineers expect to continue to make major changes to them. Googles betas also are central to its identity. "Google itself was in beta for a very substantial number of years," said Page, who is president of products. "Part of our brand is that we under-promise and we over-deliver, and being in beta is part of that. Its part of our branding strategy." Check out eWEEK.coms for the latest news, views and analysis on enterprise search technology.

Matthew Hicks As an online reporter for, Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. He joined Ziff Davis in 1999 as a staff writer for the former Strategies section of eWEEK, where he wrote in-depth features about corporate strategies for e-business and enterprise software. In 2002, he moved to the News department at the magazine as a senior writer specializing in coverage of database software and enterprise networking. Later that year Matt started a yearlong fellowship in Washington, DC, after being awarded an American Political Science Association Congressional Fellowship for Journalist. As a fellow, he spent nine months working on policy issues, including technology policy, in for a Member of the U.S. House of Representatives. He rejoined Ziff Davis in August 2003 as a reporter dedicated to online coverage for Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.

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