Google gained search share, moving to 66.2 percent, according to comScore. Yahoo dropped to 14.1 percent while Microsoft edged up a notch to 15.2 percent.
(NASDAQ:GOOG) started 2012 on a high note in search, garnering 66.2 percent
U.S. market share through January from 65.9 percent through December, according to comScore
Microsoft's (NASDAQ:MSFT) share edged up, from 15.1 percent to
. Yahoo (NASDAQ:YHOO), which is relying on Microsoft
(NASDAQ:MSFT) to power its search engine and search ads, continued its search
to find its way and retain relevancy under new CEO Scott Thompson
, posted a 14.1 percent, share,
down from 14.5 percent in December.
boost comes weeks after the company embarked on a couple of eyebrow-raising
company in January turned on its new personal search feature, "Search,
plus your world." This service, SPYW for short, injects posts and photos
from users Google+ accounts, as well as Google+ brand suggestions, into their
The company caught flak for this because the service is not
, which is a problem for privacy groups even though search
results are tailored to each individual.
fails to aggregate content from Facebook and Twitter in the search results,
giving some independent Web crusaders reason to rail against the company for
excluding its rivals.
In an even
more controversial move, Google said Jan. 24 that it would change its privacy
Under the new
policies, 60 of 70 Web services will be bucketed under an umbrella policy.
Google will treat users of those services as one account holder. This includes
Gmail, Search, YouTube and Google Maps. Google Wallet, Chrome and other
services will retain their own privacy policies.
complaints from Congress, Europe and the Electronic Privacy Information Center
(EPIC) over this approach.
EPIC went so
far as to sue the Federal Trade Commission Feb. 8
compelling the agency to halt Google's privacy-policy changes before they go
into effect March 1. EPIC argued that the privacy-policy changes violate the
consent order the search engine entered into with the commission nearly a year
controversy triggered byand the uncertainty swirling aroundthese services,
Google has managed to maintain its search share, even as Microsoft tries to
chip away at its castle walls.