Google continued to pace the market, landing 76.7 billion searches, good for a market share of 67.5 percent, comScore said. More than 113 billion searches were conducted in July this year, marking a 41 percent increase from a year ago. Microsoft expects to gain even more queries should it consummate its plan with Yahoo to become the back-end engine for Yahoo search. In other comScore stats, social network Facebook rounded out the list with 879 million searches, up 18 percent from the prior period. Facebook's inclusion in the global search list underscores just how much the company has scaled on the Web.
More than 113 billion searches were conducted in July
this year, marking a 41 percent increase from July 2008, according to the
latest global search statistics from market researcher comScore.
Despite the emergence of Microsoft's Bing as a
search engine challenger, Google continued to pace the market, landing 76.7
billion searches, good for a market share of 67.5 percent.
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Yahoo retained its No. 2 ranking and boasted the greatest
global search share growth of 58 percent, with a 7.8 percent global share on 8.9
billion searches. Chinese search engine Baidu followed Yahoo with 8 billion
searches.
Microsoft significantly trailed Baidu, but its 3.3
billion queries were up 41 percent from July 2008, 11 months before the arrival
of Bing, which has been well received. Bing now garners an 8.9 percent share in
the United States, gaining fractions of percentage points each month since its launch in
June almost three months ago.
Microsoft expects to gain even more queries should it
consummate its
plan with Yahoo to become the back-end engine for Yahoo search. That arrangement
will be closely watched if it passes regulatory scrutiny. ComScore analyst Eli
Goodman said earlier this month Bing needs to lure more infrequent searchers from Google to become power users on
Bing.
In other comScore stats, social network Facebook rounded
out the list with 879 million searches, up 18 percent from the prior period.
Facebook's inclusion in the global search list underscores just how much the
company has scaled on the Web. It's got 250 million-plus users connecting with
friends, and close to one billion queries coming in. How will it mine that
traffic for a profit?
Europe accounted for the highest share of searches at
32.1 percent, followed by Asia Pacific at 30.8 percent and North America at 22.1
percent. Europe boasted the second highest overall search volume per person,
with 117 searches per searcher; North America exhibited the second heaviest
frequency, with 12.5 search usage days per searcher.
The bump in global search queries from 2008 reinforces
comments made by Google CEO Eric Schmidt on financial earnings calls. For the
past year since the economic tailspin whacked first the East Coast and then the
rest of the world, Schmidt has been assuring financial analysts that consumers
conduct more Web searches during a recession to shop for bargains.
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