Google relaunched its search for iPad application with several tablet-oriented tweaks Nov. 21. Google Instant plays a big role in the redesign.
Google (NASDAQ:GOOG) might not be able to help its
Android OEMs sell more tablets, but the company can certainly augment the
search experience on Apple's (NASDAQ:AAPL) popular iPad.
The company, whose search app for the iPad has been more
like the desktop Google Web search experience than a genuine tablet app, has
made its search app more visually pleasing and efficient on the larger mobile
form factor. See it in action in this YouTube demo video
and download it from Apple's App Store here
Google said Web pages that users land on now load on a new,
slide-in pane that will layer over the search results. iPad users can then
slide the pane to the right to return to search results, and tap on any image
result to use the new image carousel.
In another design change to suit the iPad's 9.7-inch
display, the app lets users swipe right to view snapshots of pages they've
visited and organized according to search terms.
After users select a result, they can tap the magnifying
glass on the top right-hand corner to highlight the most relevant section of
the page. A newly added +1 button next to the magnifying glass lets users
recommend Web pages to other searchers, and users may share a post on Google+
within the slide-in pane.
Tap on an icon to quickly read an email in Gmail, or
share a post on Google+ within the slide-in pane. When you slide the pane to
the right, you'll be right back to searching.
The company also added Google Instant predictive search
technology to accelerate the delivery of search results. And the company
ported its Instant Previews to the app so users can quickly compare Web pages
before they choose their result. These Instant additions follow the company's
inclusion of Instant Pages, which pre-fetches Web pages, last August.
"Tapping on an icon in the top right of the screen
brings you into a visual preview of the pages for your search result, easy to
scroll through with the swipe of a finger," said Daniel Fish, a Google software engineer for the search app, in a blog
Providing a great search app for the iPad fulfills
Google's need to have placement on the most popular mobile devices and
platforms worldwide. At over 32 million units shipped and counting, the iPad
certainly fits that bill. Ditto for the iPhone, for which
Google just launched its native Gmail app last week