Google said it is taking its Social Search service international in 19 languages this month as it seeks to challenge Facebook in the arena for personalized search.
Google May 19 said it is
bringing its Google Social Search software globally in 19 languages, ratcheting
up the competition with social network giant Facebook.
Launched in 2010, Google Social Search is the company's bid to personalize
search by surfacing results of blog posts and other information generated by
friends in a user's social circle.
Social circle builds
a bridge between users' Google accounts and their Google profiles to surface
users' content in its results page. This circle includes users of social
services Google users have listed in their Google profile, including Gmail,
Twitter, Quora, Google Buzz, Facebook and Picasa.
Social Search in February to make sure results appear throughout a
results page based on relevance of a user's connections with friends.
The idea is to generate
more traffic and sharing among friends, ideally to help users find new friends,
who will in turn share info forward. It is this latest iteration that is
rolling out to users of other languages on other Google domains.
Users will also see who
shared the result in the annotation underneath.
"For example, if you're
looking for information about low-light photography and your friend Marcin has
written a blog post about it, that post may show up higher in your results with
a clear annotation and picture of Marcin,"
Google software engineer Yohann Coppel.
Social Search connections
are summarized in a user's Google Dashboard. Google said Social Search's
international expansion should be available in the coming week, with more
languages on the way.
The extension of Social
Search comes during a busy few months of socially oriented search news. Google in
Google +1, an effort to let users share search results and ads they
Google Profile users can
click the +1 next to each search result or ad on Google.com and +1's appear
next to each selected search result in subsequent searches.
This is an effort to improve
search relevancy, make search a bit more personal and sell ads against such
results, which is where the battlefield
lies between Google and rival Facebook.
Facebook, whose Like
button is proving extremely viral, this month was caught
planting stories that Google's social circle feature infringes on user
Burson-Marstellar to flag this issue with major media outlets and bloggers only
to have it backfire. Bing earlier this week
its integration with Facebook, adding the Like button to its Bing Bar.