Google TV is gearing up for a major relaunch at the 2012 Consumer Electronics Show, where LG, Sony, Vizio and Marvell plan to show off new platforms based on the Android software.
Google (NASDAQ:GOOG) TV is getting a revival at the 2012
Consumer Electronics Show, where LG, Sony, Vizio and Marvell will show off
products running the Web television platform.
Google TV is
an Android-based service that lets users surf Websites and TV channels and
access Web applications. The first version of the platform launched in October
2010 on Logitech Revue companion boxes and Sony Internet TVs and Blu-ray
version 1.0 failed to take off among the mass consumer base, and Logitech killed its Revue business
after suffering heavy financial losses trying to sell the system for $300 a
Google refreshed its Google TV system last fall
replacing the Android 2.1 version with Android 3.1 Honeycomb, adding access to
the Android Market, where consumers can download more than 150 applications
tailored for the larger screen. The search engine provider said it has seen
activation rates for Google TV more than double since that launch.
upward to CES in Las Vegas, where LG will show off a new line of TV sets
running Google TV and powered by LG's own LP chipset. Founding Google TV
partner Sony will show off new Google TV systems at CES, and has pledged to
take its system around the world in 2012.
TV set maker
Vizio will also hold private demos showing off their new Google TV systems in
makers will be joined by Marvell, whose ARM-based Foresight Platform, powered
by its Armada 1500 HD Media system on a chip (SoC), will appear on smart TVs, set-top boxes and Blu-ray players
promised to give eWEEK
demonstration of its chipsets, which afford more 3D graphics capabilities,
powering Google TV at the show next week.
Finally, Google said in a blog post
it is working with
be-all consumer electronics device maker Samsung to facilitate the delivery of
Google-TV powered Samsung devices to market later this year. That could be a
very fruitful relationship, given Samsung's existing allegiance to Android for
its popular Galaxy smartphone and tablet lines.
While CES is
simply a showcase and not a true indicator of market success or sales, the
batch of new Google TV support bodes well for Google Executive Chairman Eric Schmidt's claim that Google
TV will run on most TV sets by this summer
Schmidt may be
overly bullish or hopeful, but it doesn't change the fact that consumers are
reluctant to adopt the platform to date. It's not just the weak early
implementation that cramped Google TV, but the decade-long ambivalence from
consumers for Web TV products.
has a lot at stake with this second-generation service, thanks to Microsoft
(NASDAQ:MSFT) and, possibly, Apple (NASDAQ:AAPL).
Microsoft launched a new Xbox 360 with voice-control capabilities
and more entertainment options. Apple, meanwhile, is expected to launch a full television set this year
complete with Safari Web browser and App Store access.