Google Updates PageRank, Rolls Out Web Elements
Google used the Google I/O developer conference in San Francisco to launch Google Web Elements, which allows site owners to integrate YouTube, Google Calendar and other tools into their Web pages. In addition, Google also seems to have made a PageRank update, with online reports suggesting that Twitter profile pages have seen their ranking fall as a result.Google took the opportunity of its Google I/O developer conference in San Francisco to launch Google Web Elements, a tool that allows site owners to integrate widget-like Google tools into Web pages. The company is touting the user-friendliness of the new feature, which allows code for the tools to be integrated into the site via cut-and-paste.
The widget-style tools, announced May 27, include Presentations, allowing the site owner to imbed Google Docs presentations into the page; Calendar, which reminds visitors of important dates; Conversation, which posts visitors' comments directly to the site; and Custom Search, a tool that visitors can use to scour the site.
In particular, Consumer Watchdog argued that the settlement, which gave Google the same terms as any theoretical future competitor, deserved to be placed under government review. One month later, Google was again challenged by the American Library Association and the Association of Research Libraries over the issue, with both of the latter organizations arguing that Google was in a position to monopolize digital books and readers' privacy rights.
Google seemed to counter-move May 21 with a revised agreement with the University of Michigan, allowing that school to protest any institutional-subscription pricing it viewed as unfair. Google meanwhile continues to scan as many volumes as possible, including "orphan" books still under copyright but whose rights-holders cannot be found, into its rapidly expanding online database. The company also launched a massive PR campaign to convince politicians and media types that its grip on search and associated markets does not constitute a monopoly. During a May 7 Google shareholder meeting, CEO Eric Schmidt suggested the company would be "more careful" with regard to its business transactions. Google maintains a comfortable double-digit lead in U.S. core search market share over Yahoo and Microsoft, which are rumored to be in discussions over a potential search and advertising deal. In a May 27 interview at the seventh annual D: All Things Digital conference in Carlsbad, Calif., Yahoo CEO Carol Bartz suggested that she would consider selling her company's search apparatus to Microsoft for "boatloads" of money.