Google, Yahoo and Microsoft continue to maintain the top three online search sites in the U.S., with Google leading with 63.7 percent of the market, according to research firm ComScore. The same study also found that Americans conducted 14.3 billion core searches in March 2009, up 9 percent from February.
continued to lead the core online search market in the U.S. in March 2009,
according to a report issued by research firm ComScore.
The report found that Americans conducted some 14.3 billion core searches in
March, a 9 percent gain over February 2009. Some 9.1 billion of those searches
were done on Google sites, while 2.9 billion were conducted on Yahoo and 1.2
billion on Microsoft.
"Searches for mapping, local directory, and user-generated video sites
that are not on the core domain of the five search engines," the report
mentioned, "are not included in the core search numbers."
Translated into market share, that means Google held 63.7 percent of the
core search market in March 2009, a 0.4 percent gain from the 63.3 percent of
searches done through its properties in the preceding month. Yahoo held 20.5
percent, down 0.1 percent, while Microsoft had 8.3 percent, a net gain of 0.1
Of the five "major search engines" that ComScore surveyed for the
report, Ask Network and AOL LLC followed
with 3.8 and 3.7 percent of the market, down 0.3 and 0.2 points, respectively.
In what is perhaps the beginnings of a bid to eat into Google's market
and Yahoo are reportedly in preliminary talks
over a search and display
advertising deal, following Microsoft's failed takeover attempt in 2008.
According to the Wall Street Journal, Microsoft CEO
Steve Ballmer and Yahoo CEO Carol Bartz have
been speaking about the possibility of Yahoo handling Microsoft's display
advertising, while Microsoft takes over search advertising.
However, even if the two were to somehow join together on search, a report
by The Nielsen Company found that their combined market share percentage would
not be able to overcome Google's. In its report, Google finished first with
64.5 percent of the market, followed by Yahoo Search with 15.8 percent and MSN/Windows
Live Search with 10.3 percent.
The Nielsen report also found that Google Search had expanded by 27.6
percent year over year, followed by Yahoo Search by 1.7 percent and MSN/Windows
Live Search by 0.3 percent. As with the ComScore findings, smaller search
engines such as AOL and Ask.com had
comparatively miniscule market share.
and Yahoo have been battling Google in a number of areas
, including e-mail.