-GoDaddy Marriage on Tap?"> "GoDaddy is a valued partner of Google, along with other leading registrars and Web hosting companies. We believe that partnership models are the key to success by working with industry leaders to build compelling solutions for consumers and businesses. GoDaddy.com and Enom have the scale, reliability and customer focus we need working behind the scenes to register new domains to get organizations who visit Google Apps without one started right away." Clearly, Google still relies on GoDaddy for Google Apps for Your Domain remains as much as when Google announced their arrangement last Dec. 14.GoDaddy offers many complimentary applications, including hosting solutions, Web site creation tools, Secure SSL certificates, personalized e-mail with spam and anti-phishing filtering and e-commerce tools, in addition to its registrar business. Google would have to rationalize GoDaddys e-mail offering with its own Gmail offering, but the other tools could certainly support Google Apps. Its worth noting that Google leveraged Postinis security software to protect Gmail before it decided it needed to own the technology outright and shelled out $625 million for the company. Read more here about Googles purchase of Postini. Google needs all the help and advantages it can get if its going to tackle Microsoft and others in the applications market. Indeed, trying to nail down who or what Google will buy next has become a popular shell game. "I wouldnt be at all surprised to see Google acquire GoDaddy for precisely the assets you noted," Michael D. Osterman, of Osterman Research, wrote in an e-mail to eWEEK. "I believe that Google will be making a significant acquisition in the messaging space in the near future [six months], as well." There are other reasons Google may snap up GoDaddy. Allemann added that part of the reason Google became a registrar was to figure out when domain names were expiring and falling into the hands of other people. That way, Google could remove the names from its search results. However, Google was foiled because registrars such as GoDaddy and SnapNames directly transferred domain names to another customer, so the original date of the domain never changed. So, why is this bad? "The thing that frustrates Google the most is that in their organic search results, say there was a domain that had a lot of credibility and good content. Next thing you know it expires, no one buys it and theres just a parking page on there," Allemann said. "But it hurts the user experience when someone clicks on an organic search result and ends up at a parked page. So Google can get their hands on a significant amount about the domains from GoDaddy beyond just becoming a registrar." All the more reason for Google to be on the hunt for GoDaddy. Check out eWEEK.coms for the latest news, views and analysis on enterprise search technology.
GoDaddy also offer products that fit nicely with the Apps part of Googles package, which includes hosted e-mail, calendar, chat and Web publishing applications that organizations can offer employees.