Googles Channel Scheme Irks VARs
Opinion: Not surprisingly, VARs aren't tripping over themselves to join Google's nascent channel program.Sometimes even editors need confirmation. Every once in a while I have an initial harsh opinion, or a positive one, on a vendors channel strategy and I always try to run my thoughts by a handful of trusted VARs to keep myself in check. Such was the case when I first heard about Googles grand channel plan. My first reaction was a bit of confusion and then when I started thinking it through, it didnt make much sense for most of the VARs that I know. I spoke with some of them about this and I was convinced my first gut feeling was on the money. But how much on the money I didnt know until my e-mail box got flooded with messages from the channel community. Click here to read Elliot Markowitz Sept. 29 commentary on Googles channel intentions.
Now, my experience has always been that if someone disagrees with you, they get angry and write a letter about it. That is the publishing business. Nine out of 10 letters on any given op-ed page on any given day will be someone disagreeing with something. For someone to write a supportive letter takes a bit more assertiveness. That has been my experience. That is why I was a bit taken aback by the amount of e-mail I got relating to my Google channel column, all in agreement with my assessment, with the exception of one misguided soul. Below Ive chronicled what some in the channel are saying about Googles program, including the one that disagreed with my thoughts.