Google's Micropayment System for Publishers Underscores the Harsh Economy
Google confirmed it is working on a micropayments system for the Newspaper Association of America. Based on Google Checkout, the micropayment system would enable payments from pennies to several dollars by aggregating purchases across merchants. Perhaps this seemingly unholy union underscores a unity in the face of greater financial adversity. The newspaper industry has been struggling for years and faces challenges charging for its online content in a world where Google seeks to index its content for free.Google confirmed it is working on a micropayments system for the Newspaper Association of America, which asked Google to submit some ideas for how its members could use technology to generate more revenue from their digital content. The micropayment system, which is still in the planning stages but could be available on Google and non-Google properties in 2010, would enable payments from pennies to several dollars by aggregating purchases across merchants. The micropayment system would be built on Google Checkout, the payment system Google rolled out three years ago.
The move, unearthed by Nieman Journalism Lab Sept. 9, is a surprise for two reasons. First, the company makes the bulk of its money from ads it places alongside content from 25,000 newspapers and other sources it indexes and serves online. Second, Google has a storied history of spats with newspaper publishers in the course of indexing their content on its massive search engine.
- Single sign-on capability for users to access content and
- The ability for publishers to combine subscriptions from different titles together.
- The ability for publishers to create multiple payment options and include content behind a paywall.
- Multiple tiers of access to search, including snippets only with "subscription" label, preview pages and "first click free" access.
- A behavioral advertising system.