Google's Real Goal: Messing with Microsoft

 
 
By Steven J. Vaughan-Nichols  |  Posted 2008-02-04 Email Print this article Print
 
 
 
 
 
 
 


title=Will Google slow down the purchase?}

 

I'm sorry, this isn't a Back to the Future movie and there's no time-traveling DeLorean. Yahoo's glory days are far behind it. But, if Google, Yahoo and analysts can force Microsoft to pay even more for Yahoo, it will be all the better for Yahoo stock holders and Google won't complain either.

Microsoft also wants this deal to go quickly. Ha! That's not going to happen, and Google will do everything it can to bog down the process. It's not that Google is afraid of Microsoft/Yahoo. What do you get after all when you get two companies that are both on a downward slide and have no real synergy together? Answer: A debt-ridden company going down faster.

But, if Google can slow down that purchase, the really bad times ahead of trying to fit these two companies are likely to go on even longer. After all, Yahoo??í-no fools they-don't use Microsoft software at any for its service, except for Yahoo Music. The rest? It is open source, my friend, the same kind of stuff Google uses. Oh, and what's this, Yahoo is shutting down Yahoo Music. Oh, yes, integrating Yahoo and Microsoft's systems is just going to be a snap.

Google also does make some good points. For example, Drummond wrote that "Microsoft has frequently sought to establish proprietary monopolies-and then leverage its dominance into new, adjacent markets." In particular, Drummond focused on IM and Web-based mail. He's quite right of course. That's classic Microsoft.

I, for one, could easily see a Yahsoft! portal screen that was only readable to visitors using Internet Explorer 7 users. Of course that would be incredibly stupid of Microsoft, but lately Microsoft has been none too bright. Of course, any such proprietary move would play right into Google's hands. This isn't the desktop, it's the Internet. Microsoft doesn't make the rules on the Internet no matter how much they might want to and buying Yahoo isn't going to change that.

As I've said, I think Microsoft needs to buy Yahoo. I also think that Google is going to make that as hard as possible. And, if that includes throwing some FUD its way, well, how does the shoe fit Microsoft? Pinch a bit? Get used to it.



 
 
 
 
I'm editor-at-large for Ziff Davis Enterprise. That's a fancy title that means I write about whatever topic strikes my fancy or needs written about across the Ziff Davis Enterprise family of publications. You'll find most of my stories in Linux-Watch, DesktopLinux and eWEEK. Prior to becoming a technology journalist, I worked at NASA and the Department of Defense on numerous major technological projects.
 
 
 
 
 
 
 

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