Google commands 97 percent of all the search traffic on Apple's iPhone, according to Chitika. Yahoo and Bing follow with 2.25 percent and .58 percent, respectively.
Despite the enthusiasm around Microsoft Bing's
with Facebook, Google hogs
as much as 97 percent of all the search traffic on Apple's iPhone,
according to ad network Chitika.
Apple's mobile Safari toolbar sends 49 percent of traffic to Google,
while the Google homepage racks up about 42.24 percent of the traffic
on the iPhone. The Google App
accounts for 8.68 percent of Google's iPhone traffic.
analyst Dan Ruby said
that, counting the Google App and Safari to be different sources, Google
controls the top two iPhone search engine spots on the popular mobile device.
Google's lofty placement and market share comes courtesy of a
combination of Google's contract with Apple to be the default search engine on
the device with its position as the dominant search engine in the United States.
With the launch of the
iPhone 4 in June, Apple began offering
users the option to switch to Yahoo or
Bing, but it's clear few users have strayed from Google.
Yahoo's search share
on the iPhone is 2.25 percent, while Bing's is .58 percent, counting Bing
searches through its app, its home page and Safari tool bar.
However, Ruby offered the caveat that the native Bing app on the iPhone does not send
a referral URL, making it difficult to gauge its impact on Bing's phone
traffic. Ruby said the actual number for Bing is likely between 1 percent and 4 percent.
This data proves more poignant when one considers that Google
claimed its mobile ad business, which is largely powered by searches done on
Google through Android, iPhone and other mobile handsets, is operating at an annual run-rate of $1 billion.
Moreover, Google Senior Vice President of Product Management
Jonathan Rosenberg said
on the company's third quarter earnings call that the
number is growing as the company moves to launch Google Instant on mobile
How much of this can be attributed to Google's prime placement on
the iPhone? It's tough to say, though it is believed Google is paying hundreds
of millions to reign on the handset.
What's also interesting
about this is there were whispers, now clearly ill-founded, that Bing was
set to replace Google as the default search engine on the iPhone.
Steve Jobs doused this idea
in June, and Google seems to have only increased its lead in mobile search on the device.
If Google reaps 97 percent of search traffic from the iPhone, the
percentage must be similar, if not higher, on Android phones, which
spotlight Google software.