As the e-commerce landscape shifts, Google is looking toward six models to leave its competition in the dust.
By Evan Schuman
2How Google Will Keep You Hooked – Auction
Google makes the argument that its auction-driven pricing model is more than a marketing cost and can actually help match purchase patterns with inventory.
3How Google Will Keep You Hooked – Social Networking
Facebook, MySpace and YouTube create the potential for customized, focused campaigns in a way that simply didnt exist a decade ago.
4How Google Will Keep You Hooked – Mobile
Small screen size, RAM limitations and slow bandwidth are an issue when it comes to serving ads, but mobile devices are with consumers at all times, allowing ads to be directed based on precise location information. The potential result, according to Goog
5How Google Will Keep You Hooked – Merged Channel
Retailers are starting to see online ads impacting brick-and-mortar sales, such as when customers print out coupons from the Web and bring them to their local stores. Retailers can track the number of times the coupons are printed and compare it to the nu
6How Google Will Keep You Hooked – Location
Although the mobile phone offers the most specific geographic targeting potential, Google is experimenting with IP addresses and search terms to try and deliver very geographically localized ads. Accuracy, using IP addresses to identify location, is about
7How Google Will Keep You Hooked – Behavior and Context
In a contextual model, an ad looks at the page where its to appear. With a behavioral model, ads look at who the site visitor is and, potentially, that surfers recent traffic.
8How Google Will Keep You Hooked – See More Slideshows Like This One
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