How Google Will Keep You Hooked - Location

 
 
By eweek  |  Posted 2007-09-28 Email Print this article Print
 
 
 
 
 
 
 
 
As the e-commerce landscape shifts, Google is looking toward six models to leave its competition in the dust.
 
 
 
Although the mobile phone offers the most specific geographic targeting potential, Google is experimenting with IP addresses and search terms to try and deliver very geographically localized ads. Accuracy, using IP addresses to identify location, is about
How Google Will Keep You Hooked - Location
 
 
 
 
 
 
 
 
 
 
 

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