How Google Will Keep You Hooked - Behavior and Context

 
 
By eweek  |  Posted 2007-09-28 Email Print this article Print
 
 
 
 
 
 
 
 
As the e-commerce landscape shifts, Google is looking toward six models to leave its competition in the dust.
 
 
 
In a contextual model, an ad looks at the page where its to appear. With a behavioral model, ads look at who the site visitor is and, potentially, that surfers recent traffic.
How Google Will Keep You Hooked - Behavior and Context
 
 
 
 
 
 
 
 
 
 
 

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