News Analysis: Microsoft's recently launched Bing Twitter site is indexing tweets in real time. Not to be outdone, Google promises that Twitter content will be integrated into Google's search results page in a few months. Yahoo is allegedly working on real-time search with startup OneRiot. What are the implications? eWEEK solicits insight from search guru Danny Sullivan, social media expert Charlene Li and Gerry Campbell, CEO of real-time search startup Collecta. But perhaps the best answer lies in the Facebook phenomenon and the way real-time search fosters engagement at search sites.
One week ago today on Oct. 21, Microsoft
deals to index Twitter messages at the Web 2.0 Summit in San
its Bing Twitter
site for indexing tweets in real time. Not to be
outdone, Google promised that Twitter content
will be integrated into
Google's search results page in a few months. Yahoo is allegedly working on real-time search
In response to a report on Bing's growing market share in which eWEEK suggested
that indexing Twitter tweets is one way Microsoft hopes to help Bing
gain search share,
commented: "Indexing Twitter feeds isn't going to grow search engine
share. It's only going to make search more useful for the existing share of
Is that right? That got eWEEK thinking. Why would Microsoft pay Twitter for
its content if it doesn't think that's the type of service or feature that will
lure more users to search using Bing? eWEEK surveyed experts in the field and
found the jury is still out on that question.
Land search guru Danny Sullivan
"I think Twitter search may help
add some small amount to Bing, but I don't see it as somehow causing Bing to
soar. I guess I feel Twitter isn't that killer, even though it is useful to
have and offers some compelling data."
Charlene Li, founder of the Altimeter Group, added:
"Twitter in Bing makes it a
better search engine, and they can use it to tweak overall Web results by taking
Twitter data into context; e.g. if the link for a page is included in many
tweets, it should show up higher in general search results-in real time."
eWEEK then spoke with Gerry Campbell,
CEO of Collecta,
a real-time search
startup that has been surfacing Twitter tweets for months.