Microsoft Bing may be well behind Google in the search market, but it has trumped Google in social software tools, thanks to its Liked Results deal with Facebook.
to its Bing search engine, including improvements to its user experience, local
and mobile capabilities.
Google has made great strides in these areas, too. The
leading search engine launched
its Google Places local business search in April, overhauled
its search user interface, and applied
its Google Instant predictive search technology to mobile phones in November.
For all of that innovative firepower, Bing also cranked
out a couple upgrades in an area where Google has been woefully lacking: social.
Microsoft recently began indexing Facebook user profiles
to surface contacts that are relevant to the searcher. The company also added
Liked Results, displaying the Websites and links "liked" by a
Facebook user's friends.
So if a user searches for a coffee shop in Manhattan and
one of their Facebook friends has recommended a certain Starbucks, that
location will show up in Bing's search results.
This was a firm validation of Bing by longtime partner
Facebook, the definitive social network around the globe. At the Dec. 15 search
event, Bing said it was bringing this Liked Results feature to more sites.
Now if Bing search results include a specific link that
has also been "liked" by someone in a searcher's Facebook network the
link will be highlighted as "Liked" within Bing."
Bing also more quietly revealed that the Happy Island social game is now available on Bing Games,
allowing users to play with their friends by connecting the game directly to their
Twitter tweets in its search results. But that's a far cry from the
interactivity Bing is providing with Facebook Liked Results and Happy Island,
which hooks into the Facebook Connect service.