Microsoft Bing Engineer Echoes Google on the Future of Search
Jan Pedersen, chief scientist for core search at Microsoft, shared his thoughts on the current search market and its future direction in this post on the Huffington Post. Pedersen's piece echoes a lot of what Google's Marissa Mayer wrote in a September 2008 post on the future of search. What this means is Microsoft gets search, something that we couldn't say with a straight face before Bing launched in June. The similarities between the way Google and Microsoft view search hold together to the end. Well, almost. There is one area where Microsoft's and Google's views on search seem to diverge: scale.News Analysis: Many of us know what Google thinks of search. In addition to the regular search innovations the company throws against the wall-see last week's launch of Google Fast Flip and today's Sidewiki, the company's leaders blast out state of the union addresses on the topic. "The Future of Search" published by Marissa Mayer, vice president of search products and user experience at Google, in September 2008, is fitting for a company that leads the free world in search engine market share.
What you haven't seen are such state of search posts from Google's rivals Yahoo and Microsoft. Until now. Jan Pedersen, chief scientist for core search at Microsoft, shared his thoughts on the current search market and its future direction in this post on the Huffington Post Sept. 22.
"By mining the vast amounts of behavioral data that accumulate through usage and through explicit and implicit contribution to the Web, search engines will become increasingly adept at anticipating user intentions. Ultimately this will extend to the common actions and services associated with the content someone is looking for. For example, it will be possible in the near future to reserve a table at a restaurant or order a taxi from the 'search results' page for these queries."What Pedersen described as user-generated data Mayer called personalization when she wrote in her post:
"Search engines of the future will be better in part because they will understand more about you, the individual user. Of course, you will be in control of your personal information, and whatever personal information the search engine uses will be with your permission and will be transparent to you. But even with the most rudimentary user information, search engines can and will provide drastically better search results."