Bing is the thing, or at least it was the big search engine for 13.6 percent of searchers in February. Google still dominates with 65.4 percent share, a needle that hasn't moved much.
Microsoft's Bing search engine grabbed 13.6 percent search share through
February, up from 13.1 percent from January as the company continues to peck
away at Google's search kingdom.
Google dipped to 65.4 percent from 65.6 percent through January
after closing the year at a high of 66.6
percent following a strong holiday season from its 1 billion-plus searchers.
Yahoo, whose search is served on the back end by Bing even as its rival
approaches its search share, corralled 16.1 percent of search for the second
Despite Bing's gains, it has hardly moved the needle on Google, which has
hovered around the 65 percent search mark for the better part of two years.
Even so, Bing's rise and Google's tiny dip come with some added juiciness
this month after the search leader accused
Bing of copying its results for certain queries.
Google noticed last year that Bing had the same results for some queries
despite the fact that they were misspelled. Google created code that would
allow it to manually rank a page for a certain term, and then created 100
synthetic searches to test its theory.
The fake queries returned no matches on Google or Bing, but Google placed a
honeypot page to show up at the top of each synthetic search. A few weeks
later, a small number of Bing search results appeared to copy Google's results
from the synthetic searches.
Google concluded that some of the data the Bing toolbar collected clearly
culled data about activities users may have been doing via Google. Microsoft denied copying
Google results, noting that Bing uses customer
data from its Bing toolbar to improve its search results.
The squabble was never formally resolved, but it became clearer than ever
that Bing had captured Google's attention. Indeed, one of the issues that arose
from the "copygate" allegation was that Google had a huge spam
The company has moved to address this issue with a Chrome extension
to let users block Websites, changing
its algorithm to boot low-quality Websites
, and by creating a tool
to let users hide Websites they dislike.
Meanwhile, Bing may find itself at the wrong end of copycat allegations
again if it launches an instant search feature as some expect it to do. This
would presumably rival Google's Instant predictive search technology.