Indexing & Search Engine: Microsoft Bing`s Facebook Alliance Offers Social Data Galore

By Nicholas Kolakowski  |  Posted 2011-05-17 Print this article Print
Facebook Info

Facebook Info

When users search for a specific person, Bing will now present Facebook information on the search-results page.
Microsoft likes Facebook. Microsoft likes Facebook to the point where it's incorporated the social network's "Like button into a broad swath of its Bing search engine's search results and applications. It's a substantial upgrade from Microsoft's earlier collaboration with Facebook, which centered largely on Facebook Profile Search, a feature that leveraged Facebook connections to deliver more relevant results for people searches. The boosted partnership is also good for Facebook, whose advertising-driven business model depends in large part on becoming ubiquitous. (For the record, Microsoft holds a minority stake in Facebook.) The Facebook-Microsoft collaboration plays out in many ways. Bing users will have the ability to see, in search results, which Websites their friends "Liked. Those Websites will also find their way toward the top of search results, instead of being buried three or four pages back. If your friends have "Liked a certain part of a Website, such as a recipe, that page will surface along with the Website in search results. Facebook information will also surface in the context of travel, city-search, shopping, and even Microsoft's Bing Bar. Bing will also present companies' and brands' Facebook postings, alerting users to deals and news. By taking these very public steps, Microsoft and Facebook executives likely hope their combined might will allow both companies to take on their mutual enemy: Google.??í??í??í
Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.

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