Microsoft Name Does It No Favors in Search War Versus Google

 
 
By Clint Boulton  |  Posted 2010-03-27 Email Print this article Print
 
 
 
 
 
 
 

Microsoft's Bing search engine continues to impress with its ability to not only help users quickly find goods and services, but purchase them. However, the software giant's lack of credibility in the Internet sector, and perhaps even its reputation as a monopolist, continues to hold it back. We believe the Bing team has the right idea of where search is headed. But Bing won't get there if the anti-Microsoft sentiment continues to creep in and the Google Creep -- the company's spread across the entire computer industry -- continues.

News Analysis: eWEEK published a handful of stories regarding the strategy, future direction and new products from Microsoft's Bing.

While this fresh search engine continues to impress for its ability to not only help users quickly find goods and services, but purchase them, the software giant's lack of credibility in the Internet sector, and perhaps even its reputation as a monopolist, continues to hold it back.

Bing is what Amazon.com would be like if it had a great search experience and less merchandise clutter. But we digress. The following stories covered Bing's recent moves as we slide deeper into spring and hurtle toward Bing's one-year anniversary in June.

Microsoft Bing to Surface More Web Services, Director Says: Microsoft Bing Director Stefan Weitz discusses the idea of focusing on user intent instead of keyword search. Weitz says Microsoft is integrating more Web services to boost Bing's value for users. He wasn't fibbing. See below.

Microsoft Bing Director: Search Not a Zero Sum Game vs. Google: In this extension of the previous story, Weitz sees Bing competing in the market versus Google by focusing on user intent, not just keywords. This is the essence of Bing as it seeks to help users find information and conduct transactions without leaving the site.

Microsoft Exec Shows Off Bing on Windows Phone 7 Series, Foursquare: Yusuf Mehdi, senior vice president of the online audience group at Microsoft, unveiled several new Bing features at the Search Engine Strategies show in New York March 25. Bing on the Windows Phone 7 Series was OK, but the features overlaying user-generated photos and live streamed video on top of Bing Maps really got our attention. Expect these features by summer's end.  

Microsoft Bing Exec Shows New Search Features at SES NYC: See those aforementioned features in pictures in this slideshow.

These stories were interesting in their own way, offering news and strategic direction integral to Bing's growth. But the Bing coverage took off for eWEEK late last night when we published this piece detailing comments Mehdi made before unveiling the new features.

Prompted to discuss Microsoft's approach to search in the past, Mehdi admitted Google missed the boat in search a decade ago by failing to acknowledge the importance of the long tail.

This isn't the first time a Microsoft executive has admitted Microsoft's search business, or its broader Internet business for that matter, has been lacking. Still, the story commanded a Google News cluster well into Friday morning.

It's as though Google's search algorithm was waiting for negative Bing news and then pounced. Of course, we all know Google doesn't do that; It's the math, stupid. No human manually flaunting Microsoft's failings. No signals for keywords in content that would cast Microsoft and Bing in a negative life. Wink, wink.

The Google effect extended to readers, who were, by and large, pro-Google, anti-Microsoft or both. Check out the comments on the following page.



 
 
 
 
 
 
 
 
 
 
 

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