Yahoo Board Meets About Microsoft, Fears Google Treatment
Yahoo's board of directors is meeting July 23 to discuss a potential search engine and online advertising partnership with Microsoft, according to the Wall Street Journal. Some Yahoo directors fear any tie-up with Microsoft may not survive regulatory scrutiny. The concerns recall Google's failure to ink a search ad deal with Yahoo more than a year ago to block Microsoft from buying the Web services provider.Updated: Yahoo's board of directors plans to meet July 23 for an update about a potential search partnership with Microsoft, but some Yahoo directors fear any tie-up with Microsoft may not survive regulatory scrutiny, according to the Wall Street Journal. AllThingsDigital and 24/7 Wall Street July 16 reported a rekindling of conversations between Microsoft and Yahoo about a search and online ad deal. In the deal, Microsoft would run its ads on Yahoo's search engine.
There is a display advertising element to the deal, with Yahoo taking the lead in selling premium advertising for the companies.
- The meeting follows several Yahoo board calls in recent days.
- People familiar with the situation said it is unlikely that any deal would be announced Thursday. Some Yahoo directors still have concerns about striking the partnership.
- Some directors have expressed concerns with whether the deal would pass muster with regulators, according to two people familiar with their thinking.
Privacy groups, such as my CDD, have been collecting "string" on both companies, in expectation of a deal. We will provide this information to the FTC [Federal Trade Commission] or DOJ [Department of Justice] and the Congress. A merger that further concentrates control by a very few over the digital marketing and advertising business illustrates how quickly consolidation has emerged as a principal and worrisome feature of the Internet era.That response is a prophylactic promise that recalls the reactions the CDD and other parties voiced to Google's bid to run its keyword search terms alongside Yahoo's search results a year ago. Google made that bid in June 2008 to thwart Microsoft's hostile acquisition of Yahoo. Google then withdrew the bid Nov. 5 after the Department of Justice threatened to sue Google to block the deal. According to the Wall Street Journal, it seems Yahoo fears the same treatment awaits a proposed search ad tie with Microsoft, which also reported fourth-quarter earnings after the bell July 23. Microsoft reported a 17 percent decline in year-over-year revenue. The software giant earned $13.10 billion for the quarter, coming in more than $1 billion below Wall Street estimates. *Corrects story to reflect that Yahoo's board of directors planned to meet.