Microsoft to Unveil 'Kumo,' a New Search Engine
Microsoft will preview a new Internet search engine code-named Kumo at the D: All Things Digital technology conference. Microsoft, along with Yahoo, is in fierce competition with Google for market share in the U.S. core search arena.Microsoft will preview a new version of its Internet search engine code-named Kumo at the D: All Things Digital conference in Carlsbad, Calif., the week of May 25. Kumo will organize search results in an efficient way, grouping them into subcategories, and represents an upgrade from Microsoft's Live Search. For example, if you do a search of "Audi S8," it will feed back results categorized under "Audi S8 Parts," "Used Audi S8," "Top images for Audi S8" and "Top video for Audi S8." In theory, this will result in faster searches, sparing users from having to sort through pages of ungrouped hyperlinks. Microsoft has been testing the search engine internally for months, according to several different published reports.
Microsoft finds itself locked in a pitched battle against Google for the U.S. core search market. A battle that, so far, Google is winning. In 2008, Microsoft attempted a $47.5 billion hostile buyout of Yahoo, which was denied by Yahoo co-founder Jerry Yang at massive cost to the company's stock.