Microsofts New adCenter Knows a Little More
Microsoft's new system for targeting Internet advertising helps target by gender and location. (Publish.com)Microsoft on Monday unveiled an improved Internet advertising system that lets companies target a more precise audience based on sex, age and location. The technology is now serving up ads alongside MSN search inquiries from Singapore and France. U.S. testing of what Microsoft Corp. calls adCenter begins in October, Microsoft said in a statement.
Microsoft has been using technology from rival Yahoo Inc. to place ads alongside results from using its MSN Search Web site.