No influence on how
Topix.net displays news"> "People want news thats relevant to themwhere they live, the business that they are in, the topics they care about," said Jack Williams, Gannetts senior vice president of diversified business and development, in a statement. "Topix.nets technology will leverage the media assets and broad reach of our three companies in entirely new ways."Topix.net uses computer algorithms, rather than human editors, to determine the placement of news links on its site and the relevancy of search results. "One of the neat things about Topix is that were a very different news reading model, where were taking in content from all publishers and contextualizing it," Skrenta said. "They have been very clear that they want to keep us editorially independent." Taken together, Gannett, Knight Ridder and Tribune own more than 140 newspaper Web sites that reach about 30 million unique visitors a month, the companies said. Gannett, of McLean, Va., is the nations largest newspaper publisher. It operates 101 daily newspapers, including USA Today, along with 21 television stations. Knight Ridder, of San Jose, Calif., is the second largest newspaper publisher with 31 daily newspapers, including the San Jose Mercury News. Chicago-based Tribune runs 14 daily newspapers, including the Chicago Tribune and Los Angeles Times, and operates 26 television stations. Check out eWEEK.coms for the latest news, views and analysis on enterprise search technology.
But Skrenta stressed that Gannett, Knight Ridder and Tribune will not influence the way that Topix.net aggregates and displays online news and that Topix.net will continue to partner with other media companies.