How Springo Works

By Clint Boulton  |  Posted 2010-04-20 Print this article Print

Users can narrow and expand searches as they deem necessary-including specifying free or paid services-and click a scroll arrow to see more options as they search.

It could prove problematic if Springo made users click through to these popular sites. That's why the tool lets users hover over each button to see a detailed description of the Website to make sure the user wants to click through and visit it.

To support tool bar lovers out there, Netex also offers Springo Express, a browser add-on that delivers users top Websites to complement their Google, Bing and Yahoo search results.

Direct navigation from the browser address bar means users can reach their desired Websites by entering a site's name or topic rather than URL. Springo Express recognizes the Website currently being visited and suggests similar sites that likely also address the user's needs.

This philosophy of providing an alternative approach to drab, generic Web search is a variation on a broad theme as seen in Web search and navigation startups such as Wowd and social search engines Hunch and Aardvark, which Google acquired.

Springo offers no social element. Users don't ask a question and wait for a response. They still receive machine-generated answers based on the rank of the most well-trafficked Websites.

Springo is blending the keyword search approach with which users are already comfortable with an experience that is more visually pleasing and is simple to use.

Could Springo replace popular search engines? Sure, but it depends on how tired a user is of doing proverbial needle-in-the-haystack searches.

While the high-tech elite crowds might use these tools as alternatives to Google, Bing and Yahoo, the consumer majority is not ready to go to Springo.

But search, like other Internet technologies, evolves. When users are ready to evolve with it, Springo could be a nice solution.


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