Twitter Goes Google, Emphasizes Search on New Home Page
Twitter redesigns its home page, adding a box to enable easy access to its real-time search engine, along with hot topics. Users new to Twitter can search these without joining, as Twitter seeks to be more like Google in providing easier access to its tweets. With this effort, Twitter wants to be regarded as a discovery engine to connect consumers and businesses.In a sign of just how easily Twitter wants its users' tweets to be found, Twitter July 29 unveiled a revamped home page that puts the Summize search assets it acquired a year ago to the test. Twitter users will have to sign out of their account to see the new home page, which puts the search box front and center, providing a comfort zone for new Twitter users. TechCrunch has pictures of the new and old home pages here.
The old home page is a basic landing page for sign-ups with no search bar. The new page has a search bar that lets even non-Twitter users search the site for popular topics without signing in.
Defining a "tweet" for the uninitiated and explaining how to create an account doesn't resonate with everyone. "Why would I want to do that?" is a common reaction. However, demonstrating the power of Twitter as a discovery engine for what is happening right now through our Search and Trends often awakens a sense of wonder which inevitably leads to a much more compelling question, "How do I get involved?"If enough businesses start to leverage Twitter to promote their products, the new home page could also help Twitter answer the question, "How will we make money?" With the search bar so upfront and personal for users, Twitter seems to be latest startup to follow Google into providing a simple search bar for users to get comfortable with. However, Google isn't surfacing Twitter's tweets in real time the way Microsoft's Bing search engine currently does. Now that Twitter has parroted Google's simple search bar design, will Google repay the favor and ape Twitter by surfacing Twitter tweets in real time?