Twitter has tinkered with its search engine, a new feature of the increasingly popular social networking site. Facebook, Twitter and other social networking sites have been discovering ways to become more robust as they gear toward monetization. Twitter's search feature has been cited as a factor that could make the site a possible competitor to Google.
Twitter announced in an April 1 blog posting that it is revising its newly
released search engine.
In its original configuration, the search bar existed on the upper part of
the user's homepage, and typing in a search query would lead users to results
on a separate page.
With the new version of Twitter search, currently in trials with what the
company describes as a "small subset of users," real-time results pop up on the
user's homepage. Users can also "save" searches and make those keyword terms or
words available on a sidebar.
On March 6, Twitter
integrated the search feature,
which had previously existed at
search.twitter.com, onto its main site. Simultaneously, the search function
also included a "Trends" menu where users can see what subjects are currently
generating the most online traffic among Twitter users.
That search feature has been cited as a possible reason why Twitter could
soon become a more substantial competitor to Google
if only because a search function would make the site more robust and thus
allow it to compete for a larger slice of the online advertising
"Twitter Search is an engine for discovering what is happening right now but
it doesn't always have to be a box and a button," Biz Stone, co-founder of
Twitter, said in the blog posting. "Trends are words or phrases being
referenced with more frequency suggesting that something interesting might be
happening. When you click on a trend link, you can read the tweets and find out
On March 23, Twitter
announced the launch of ExecTweets,
a site sponsored by Microsoft
and designed to let Twitter users follow the micro-bloggings of the nation's
most prominent executives.
On March 26, Twitter
announced that it will be launching paid commercial accounts sometime in 2009,
as another way of generating revenue from the site's increasing popularity.
Social networking sites such as Twitter
and Facebook have been exploring ways to monetize their relationship
an ever-deepening user base-if only so those site's founders can pay back the
millions of dollars their investors have poured into the sites' development.