Watchdog Asks DOJ to Break Up Google to Stem a Monopoly
Consumer Watchdog April 21 asked the U.S. Department of Justice to launch a broad antitrust action against Google and suggested the government agency could break up Google into several companies as a remedy to alleged monopolistic practices. The problem with the monopoly argument is that Google doesn't force what is roughly 65 percent of the U.S. search market to use its search service. If a court could not see fit to break up Microsoft a decade ago, how can a court break up Google, which has not been formally accused of anticompetitive practices?News Analysis: In its most aggressive position against Google yet, Consumer Watchdog April 21 asked the U.S. Department of Justice to sue the search engine and suggested the government agency could break up Google into several companies. Consumer Watchdog advocate John M. Simpson argued that the government must go beyond opposing Google's attempts to grow its search and advertising businesses with services such as Google Book Search and by subjecting Google's $750 million bid for mobile ad provider AdMob to intense scrutiny.
"Google exerts monopoly power over Internet searches, controlling 70 percent of the U.S. market," Simpson wrote in a letter addressed to U.S. Attorney General Eric Holder and his team at the DOJ. "For most Americans - indeed, for most people in the world - Google is the gateway to the Internet. How it tweaks its proprietary search algorithms can ensure a business's success or doom it to failure."