Why Facebook Wants to Open Your Data to the World Wide Web
Facebook's move to simplify and create more granular controls was met with skepticism by industry analysts, who believe the social network wants to get users' profile data on the broader Web to be indexed by search engines from Google, Yahoo and Microsoft. Ideally, Web advertising opportunities would follow, but Facebook isn't going down that road yet.Facebook July 1 ushered in new rules designed to make user privacy more fine grained and less confusing, but analysts and bloggers see the move as an effort to generate more advertising revenue and fend off feisty Twitter. The leading social network is collapsing several privacy pages and roughly 40 settings onto one page and plans to standardize the options for each setting so the choices are identical. Users will be able to designate whom they want to see what in their profile and can change those settings for each piece of content they post. To see a full presentation about the changes, see this slide show.
In short, Facebook is offering more control. Facebook in March began offering an "Everyone" option to let users share more broadly if they so chose. Last week, the company triggered its Publisher Privacy Control beta, which lets users decide who can see the content they publish on a post-by-post basis.