Why Semel Failed Yahoo

By Lance Ulanoff  |  Posted 2007-06-18 Print this article Print

Opinion: Google smacked Terry Semel and Yahoo around, and now Yahoo's former CEO seems to have lost his Tinseltown touch.

Credit Google with making Yahoo and all of Yahoo!s senior management, especially its soon-to-depart chairman and chief executive officer Terry Semel, look bad. Heres a company that, in the last few years, has done a brilliant job of expanding its business and building industry-leading apps. Yet, much of the media and business world sees the online giant in a negative light.

Google, on the other hand, is recognized as fluid and innovative. Sure, the company has its problems. There are growing fears about Googles pervasive power and seemingly all-seeing Internet search eyes (do you have any idea just how much Google knows about you and everyone else in the world?).
Still, Google is a star, and it has the power and resources to do just about anything and buy just about anything (YouTube, anyone?).

So, how did perception so soundly trump reality for Yahoo, and how will the company respond? Ive had numerous meetings, countless phone calls, and untold numbers of e-mails outlining every detail of Yahoos plan. Yes, there is a plan. The company has a real strategy for creating an ecosystem of information—online, in the living room and mobile—for end users.

Read the full story on PCMag.com: Why Semel Failed Yahoo Check out eWEEK.coms for the latest news, views and analysis on enterprise search technology.
Lance Ulanoff is Editor in Chief and VP of Content for PC Magazine Network, and brings with him over 20 years journalism experience, the last 16 of which he has spent in the computer technology publishing industry.

He began his career as a weekly newspaper reporter before joining a national trade publication, traveling the country covering product distribution and data processing issues. In 1991 he joined PC Magazine where he spent five years writing and managing feature stories and reviews, covering a wide range of topics, including books and diverse technologies such as graphics hardware and software, office applications, operating systems and, tech news. He left as a senior associate editor in 1996 to enter the online arena as online editor at HomePC magazine, a popular consumer computing publication. While there, Ulanoff launched AskDrPC.com, and KidRaves.com and wrote about Web sites and Web-site building.

In 1998 he joined Windows Magazine as the senior editor for online, spearheading the popular magazine's Web site, which drew some 6 million page views per month. He also wrote numerous product reviews and features covering all aspects of the computing world. During his tenure, Winmag.com won the Computer Press Association's prestigious runner-up prize for Best Overall Website.

In August 1999, Ulanoff briefly left publishing to join Deja.com as producer for the Computing and Consumer Electronics channels and then was promoted to the site's senior director for content. He returned to PC Magazine in November 2000 and relaunched PCMag.com in July 2001. The new PCMag.com was named runner-up for Best Web Sites at the American Business Media's Annual Neal Awards in March 2002 and won a Best Web Site Award from the ASBPE in 2004. Under his direction, PCMag.com regularly generated more than 25 million page views a month and reached nearly 5 million monthly unique visitors in 2005.

For the last year and a half, Ulanoff has served as Editor, Reviews, PC Magazine. In that role he has overseen all product and review coverage for PC Magazine and PCMag.com, as well as managed PC Labs. He also writes a popular weekly technology column for PCMag.com and his column also appears in PC Magazine.

Recognized as an expert in the technology arena, Lance makes frequent appearances on local, national and international news programs including New York's Eyewitness News, NewsChannel 4, CNN, CNN HN, CNBC, MSNBC, Good Morning America Weekend Edition, and BBC, as well as being a regular guest on FoxNews' Studio B with Shepard Smith. He has also offered commentary on National Public Radio and been interviewed by radio stations around the country. Lance has been an invited guest speaker at numerous technology conferences including Digital Life, RoboBusiness, RoboNexus, Business Foresight and Digital Media Wire's Games and Mobile Forum.

Lance also serves as co-host of PC Magazine's weekly podcast, PCMag Radio.


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