Yahoo CEO Carol Bartz Talks Microsoft Deal, Search
Yahoo CEO Carol Bartz updates media and analysts about the status of her company's partnership with Microsoft, which is currently undergoing an antitrust investigation by the Department of Justice. During a presentation focusing on Yahoo's new branding campaign, Bartz also discussed the integration of Bing into Yahoo search and showed some irritation about the media focus on Google.Yahoo CEO Carol Bartz took some time during a presentation in New York to talk about her company's partnership with Microsoft, and Yahoo's new approach to search. The Sept. 22 event at NASDAQ MarketSite in Times Square marked the launch of a $100 million branding campaign designed to demonstrate Yahoo's viability given its recent partnership deal with Microsoft and loss of market share to Google.
Although much of the presentation's focus was on the "You" campaign and Yahoo's changes to its core product line, Bartz used a question-and-answer session to give an update on the status of the Microsoft-Yahoo partnership, formed over the summer, which will see Microsoft's Bing engine used to power search on Yahoo's sites while Yahoo takes over worldwide sales duties for both companies' search advertisers.
By integrating results from YouTube, Facebook, LinkedIn and other sites into its front-end search results, Yahoo evidently hopes to increase the "stickiness" of its sites, keeping users there longer and thus attracting all-important advertising dollars. Yahoo has also been radically tweaking its offerings, including feature adjustments to Yahoo Search, Yahoo Messenger and Yahoo Mail. At the Sept. 22 conference, Bartz had words for the assembled media representatives in the room, who she suggested had been playing up stories of Yahoo's imminent demise at the hand of Google. "I think people put a cloud over [Yahoo's] head, and the company put a cloud over its head," Bartz said. "I just want to transplant all you guys out of your cynicism. Why aren't you cynical about Google? Leave us alone-we'll just deal with our users, because we do great things for them."