Yahoo is indexing tweets for its own core search engine, which means users searching for hot topics on Yahoo will see recent tweets on the search results page. Yahoo does this by monitoring search traffic and selecting tweets on so-called buzzing topics to show on the results page. So tweets show up in Yahoo search results minutes or hours after they are sent, not seconds. That's a half-measure that won't impress users who can get results in real time on Google, where an estimated 65 to 70 percent of users already do most of their searching.
Twitter is quickly becoming a staple of leading Web search engines. Just a
few days after Google began indexing Twitter tweets
and other content in real
time, Yahoo said it is now indexing tweets for its own core search engine.
Beginning Dec. 10, users searching for hot topics on Yahoo will see recent
tweets on the search results page.
Yahoo's approach is to monitor its search traffic and select relevant tweets
on so-called buzzing topics to show on the results page. When users search for
hot topics such as "climate gate" or "Tiger Woods," they'll
see Twitter results toward the bottom of the search results page.
This isn't the first time Yahoo has worked with Twitter. The search engine,
which has seen its market share drop from 20 to 18 percent after losing
computer tool bar deals with Hewlett-Packard and Acer
earlier in 2009, started indexing tweets in Yahoo News
In that offering, users see tweets, photos and videos pertaining to breaking
news stories on the company's search results page when users search for fresh
news. Starting today, users will still see relevant tweets about popular news
topics in the News shortcut, but they will also "see tweets about some of
the less popular buzzing topics directly in the search results," Yahoo
search engineers Ivan Davtchev and Shiv Ramamurthi explained in a Dec. 10 blog
"We continuously keep track of queries searched on Yahoo, and when
there is a spike in interest in a topic, our search algorithm selects relevant
tweets to show on the search results page, either as a part of the Yahoo News
shortcut or in a Twitter section ... The age of the tweets will vary-
will be a minute old, while others may be hours old. Our goal is to feature
interesting Twitter content that is relevant to your query and complements the
other results you find on the search page."
So tweets show up in Yahoo search results minutes or hours after they are
sent, not seconds. That's a half-measure that won't impress users who can get results in real time on Google,
where an estimated 65 to 70 percent of users
do most of their
Yahoo's indexing of tweets is more like the way Microsoft Bing surfaces tweets-
within minutes and hours
instead of seconds. However, Bing's tweets are served on Bing Twitter, a
special Website, not directly in Bing's core search results.
It's likely only a matter of time before Bing adds tweets and other
real-time content to its core search results. However, Yahoo didn't strike a
deal with Twitter to use the microblog's Firehose API,
so there are questions about the relevancy of tweets Yahoo will serve.
Google, by dint of indexing news, blogs and tweets in real time, is still
ahead of its rivals Yahoo and Bing.