Yahoo introduced search enhancements, powered by Microsoft Bing, designed to keep users searching Yahoo longer. The goal is for Yahoo and Bing to punch Google together.
On Oct. 6, Yahoo rolled out
search enhancements geared to hold users' attention
and boost traffic to the Bing search technology. Microsoft is paying to power
Yahoo's user interface.
Microsoft began powering
Yahoo search results in full in the United States in
August, part of the companies' 10-year agreement to let Bing drive Yahoo search
results and ad technology. Microsoft pays Yahoo 88 percent of traffic-acquisition
To fulfill its promise of enriching its user interface to keep users
searching in the Website, Yahoo is displaying slide shows of images above
standard results, using topics culled from Yahoo's Trending Now lists on
This extends Yahoo's Infinite Browse
technology to present users with
more content so that they needn't navigate away from the Website to find more
Yahoo is also now offering
multifaceted results in 3D for searches on movies,
musical artists, celebrities and news.
Shortcuts organize images, articles, videos, tweets, event listings and
ratings content. Moreover, as with Bing's new entertainment section
, users can quickly buy tickets
for movies and concerts as they search, using Yahoo's overview tab.
Yahoo is also offering a new "quick" Web app to let Netflix
members add DVDs to their queue right from Yahoo's search results
page. From here, Netflix users may click the app's play button to
instantly watch content.
Yahoo's refined Image Search offers slide shows with public photos from
Flickr and Yahoo's content sites, along with Facebook photo albums from friends
when they connect their Yahoo accounts to Facebook.
Again, all of these features keep users using Yahoo, and ideally for the
company, keep them seeing and possibly clicking on more ads.
The new search features began rolling out to Yahoo users in the United States
today and will launch in additional global markets next year.
Yahoo is also working to fortify its digital ad assets versus Google,
Facebook and others. On Oct. 5, the company purchased
contextual display ad startup Dapper, which should
help Yahoo's Website publishers tailor ads for their consumers on the