Yahoo May 18 agreed to purchase Associated Content for a reported $100 million. Yahoo said it plans to bring the company's article, audio and video content to its 600 million-plus users as well as tens of thousands of advertisers, which will be able to target consumers interested in some 60,000 topics. Associated Content marks a return to the mergers-and-acquisitions scene after spending much of 2009 shuttering or selling assets it acquired, such as GeoCities, its publisher network and its Maven Networks video ad assets.
Yahoo, which has been working to reposition itself as a
media content portal under CEO Carol Bartz, has
agreed to purchase
Yahoo expects to close the deal in the third quarter, and
while it declined to disclose a purchase price, some reports peg the buy at $100 million
Associated Content is a crowd-sourced, content-generating
machine, with some 16 million monthly unique users consuming stories, audio and
video on almost every topic imaginable from some 380,000 contributors.
Yahoo said it plans to bring this content to its 600 million-plus
users as well as tens of thousands of advertisers, which will be able to target
consumers interested in some 60,000 topics.
Content from Associated Content comes
mostly from the United States, but Yahoo said it will expand the platform around the
world, angling for more contributors and consumers.
Associated Content said in FAQ that it will continue to
be a primary publishing destination for Associated Content contributors, with
contributors continuing to log in at the Associated Content to publish and
The Website will also continue to allow contributors to submit on
and get paid for topics of their choice. The company
wrote in the FAQ
"New branding initiatives will be announced in the
future. Associated Content is only getting better and bigger from here - brace
yourself for good times and plenty of new opportunities. With Yahoo!'s wind
beneath Associated Content's wings, contributors can expect new assignments,
new ways to profit from their content and improved marketing tools!"
For Yahoo, Associated Content marks a return to the
mergers-and-acquisitions scene after spending much of 2009 shuttering or
selling assets it acquired, such as GeoCities
, its publisher network and its Maven Networks video ad assets.
Yahoo, which is
its search and ad platform to Microsoft Bing, has actually regained some
lost search market share in recent months thanks to a new slide show feature.
Yahoo saw its search share rise in April to 17.7, up from 16.9 percent in
March and 16.8 percent in February, marking the second consecutive month of
growth for a search engine that many industry watchers wrote off for losing
Yahoo's Bartz recently said
Yahoo could take years to return to strength as a media Web portal. But that is
exactly what it is trying to do; its bid for Associated Content is a testament